The new tennis trend - now also available in Germany
Dunlop International Europe Ltd. has entered into a multi-year distribution agreement with the new innovative sports brand Slinger Bag. Through the strategic partnership, the two companies will work closely together to maximize Slinger Bag's potential in the significant European tennis markets of Germany, Austria, Spain, Portugal, Italy, Netherlands, Belgium, Luxembourg and France.
In times of social distancing, there is no better training partner than a ball machine , which makes training easier without a partner or other aids. The new portable tennis ball machine Slinger Bag can improve both your hitting technique and your own fitness.
With its practical design, the Slinger Bag does not initially remind you of a ball machine, but rather of a backpack or a trolley that can hold 144 tennis balls The light weight of the bag, the wheels and the handle make the bag functional and very convenient to transport.
Operating the slinger bag is incredibly easy. Thanks to the variable speeds, heights, frequencies and different positioning on the tennis court, the Slinger Bag is ideal for use at every level of play . The balls come towards you up to 73 km/h Since tennis is not just a static sport, fitness can also be trained in addition to rhythm and hitting precision.
The Slinger Bag allows tennis players to get on the court and play at any time without having to find a playing partner and is fun for both beginners and experienced tournament players looking to improve their tennis.
Frans Swinkels, Managing Director, Dunlop International Europe Ltd said:
“Following the highly successful launch of Slinger Bag in the USA and intensive product testing by our sales and marketing teams, we are pleased to be able to leverage Dunlop's network in Europe's largest tennis markets.
Our premium status as the number one tennis ball on the ATP Tour and Official Ball of the Australian Open coupled with Slinger Bag's dynamic and powerful ball launching machine is an exciting proposition for the market. This partnership expands Dunlop's entire offering in the tennis ball market as a full-service supplier. “
Mike Ballardie, CEO of Slinger Bag notes:
“There is no greater testament to how far Slinger Bag has come in a short period of time than this new partnership with Dunlop, a global heavyweight in the tennis scene with an unparalleled market reach and outstanding reputation. We have the utmost confidence in the Dunlop team's sales and marketing strategy to rapidly increase awareness of the Slinger Bag brand in the core markets covered by this distribution agreement and to activate this partnership through a variety of traditional marketing activities. In conjunction with aggressive online marketing, the aim is to appeal to as many European tennis consumers as possible. Without a doubt, this is a milestone for us and a real confirmation of our confidence in Slinger Bag's long-term global growth potential. “
®Slinger® is a new sports brand focused on providing innovative technology and equipment to improve the game across all ball sports categories. With a vision to become a next-generation sports consumer products company, Slinger® enhances the skills and enjoyment of players of all ages and audiences. Slinger® is initially focused on building its brand in the global tennis market through the Slinger Bag and related accessories. Slinger® has already proven its proof of concept with sales of more than $1 million for the Slinger Bag. Under the leadership of CEO Mike Ballardie (former Prince CEO and Wilson EMEA Racquet Sports Executive), Slinger® is now prepared to conquer traditional global markets with its patent-pending, highly portable and affordable Slinger® Bag.
Dunlop is owned by Sumitomo Rubber Industries and is headquartered in Kobe, Japan. Dunlop has a legendary history in tennis. Current tour players using Dunlop rackets include Kevin Anderson, Nikoloz Basilashvili, Qiang Wang, Roberto Marcora, Heather Watson, Jamie Murray, Taylor Townsend, Zarina Diyas, Donald Young, Bjorn Fratangelo and Kurumi Nara. US legends James Blake and Michael Chang as well as star coaches Patrick Mouratoglou and Nick Bolletieri also act as brand ambassadors. Find out more at www.dunlopsports.com.
Sumitomo Rubber Industries (SRI) was founded in 1909 in Kobe, Japan and employs over 37,000 people worldwide. Sales are around eight billion US dollars. SRI acquired global rights to the Dunlop brand in April 2017 and owns the sports brands Srixon, Cleveland Golf and XXIO. SRI specializes in the tire industry, but also in the production of rubber-based products for many other industries such as medical, construction, marine, sports facilities, etc.
//Cooperation advertising
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