Tennis Channel is the new home of the WTA Tour in Germany. Tennis fans can follow Angelique Kerber, Ashleigh Barty, Naomi Osaka and all other WTA top stars live and exclusively on Tennis Channel International, as the streaming platform shows all WTA tournaments (250, 500, 1000, WTA finals). -Trip. Tennis Channel aims to further conquer the European tennis market and has secured a multi-year agreement for broadcast rights to the WTA Tour in Germany, Austria, Switzerland and the Netherlands.
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Fans of Angelique Kerber, Ashleigh Barty, Naomi Osaka and the top stars of the tour can experience all 250, 500 and 1000 tournaments and the WTA finals live on the Tennis Channel . The tour started 2022 with the WTA 500 in Adelaide on January 3rd. “We are excited to expand our partnership with the WTA to the DA-CH region and the Netherlands, adding to the growing group of countries outside the US where fans can watch our dedicated regional tennis channels,” said Ken Solomon , President of Tennis Channel. “Since the channel's inception nearly two decades ago, we have always prepared for global expansion. We have worked with the WTA and tennis decision-makers to test the thesis that the sport competes better when a series of eponymous media platforms allows fans to experience it as it is played around the planet every day of the year. We have evolved the sport of tennis in the highly competitive American market and now look forward to extending this model to other countries to transfer," Solomon continued.
Tennis Channel and the WTA already have a long-standing media partnership. The channel has broadcast women's tennis every year since its debut in May 2003. Since 2019, the TV channel and its US-based streaming platform Tennis Channel Plus have been the exclusive home of the WTA Tour for American tennis fans. Not only does Tennis Channel provide viewers with more live and on-demand women's tennis than ever before, but it also highlights the great athletes with streaming channels dedicated to individual players (e.g. a Serena Williams channel with archived Matches from her). The platform supports athletes in sharpening their profile and pursuing their interests away from the tennis court.
Each year, WTA players appear in digital series such as “My Tennis Life” and interact with viewers on air, online and through social media. For years, the station has also included active players recovering from injuries as analysts and interviewers in its on-air team. In Germany, this included Sabine Lisicki. Now the WTA and Tennis Channel are expanding this offer in Germany, Austria, Switzerland and the Netherlands.
"The WTA has succeeded in strengthening the awareness and brands of the players, the tournaments and the tour itself in the USA and, in close collaboration with the Tennis Channel, has succeeded in advancing the sport across all media platforms," said Micky Lawler, President of the WTA. " The attention on our world-class female athletes has never been greater, both in the United States and around the world, and this is an opportunity for us to take what we have created in the United States and expand it into additional markets "We hope existing and new fans in these countries will finally be able to watch every WTA match on their own regional Tennis Channel channels."
Tennis Channel International streams all WTA Tour tournaments live. The approximately 800 matches per year can be seen via the digital subscription service as well as selected live matches on Tennis Channel Deutschland and a FAST channel on Samsung TV Plus. Tennis Channel is also planning to expand to other streaming platforms. The regional German Tennis Channel has a partnership with the German Tennis Federation.
Tennis fans can take out a subscription to the Tennis Channel for just €2.49 per month.
Whether at work, in the home office or on your own sofa with friends - at tennischannel.app - live tennis from all over the world is just a click away. Whether on iOS and Android mobile devices, tablets, FireTV and select Smart TVs, Tennis Channel is available digitally almost everywhere. The offer can be canceled at any time. The start of the game and broadcast was January 3, 2022. In addition to the WTA Tour, Tennis Channel has continuously expanded its offering since its launch in Germany in April 2020: Tennis fans can watch other live games, such as the Tennis Bundesliga, hundreds of hours of memorable ones Stream games, exciting features, award-winning documentaries and exclusive original series.
“The response that Tennis Channel has received from subscribers in Germany, Austria and Switzerland since its launch in 2020 has exceeded our expectations and shown how great the demand for regional and global tennis is. This has allowed us to greatly expand our service since launch," said Andy Reif, Senior Vice President, Tennis Channel International. "We are proud to be the media home of women's tennis in Germany, Austria, Switzerland and the Netherlands and our partnership with the WTA is a testament to what we have achieved in less than two years. We expect tennis fans here to enjoy Tennis Channel's unparalleled coverage as much as viewers in the US have enjoyed for many "We look forward to bringing new tennis channels to our tennis-loving fans and - and attracting new fans - in other areas around the world."
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